Hand Made Agency has been recognized three times at the Effie Awards Poland.
Allegro's campaign 'Let's show each other what's most important' received a bronze statuette at the Effie Awards Poland 2022 in the Silver category. The key challenge was to convince the Power Generation group to use the Allegro platform and break down the barrier associated with online shopping. The idea of the campaign was based on real everyday situations. They were intended to inspire a valuable, intergenerational exchange of experiences.
The 'Szlachetna Paczka 2020' campaign for Stowarzyszenie Wiosna received a bronze statuette at the Effie 2021 awards in the 'Non-profit & Public Service' category. The activities focused on the theme of happiness – subversive in the context of 2020 and the pandemic then underway. Among other things, Hand Made agency was responsible for the communication platform and the script for the TV spot.
The 'Introducing the New Tiguan' campaign for the Volkswagen brand was awarded a silver Effie statuette in 2018 – the highest in the Automotive category. The campaign placed an emphasis on engaging activities and building awareness of the brand's innovativeness. This included the use of radio and TV spots, introducing technologies affecting driving comfort.
The Effie is a competition in which the effectiveness of a campaign is judged above all else. Its history dates to 1968, when the competition was first held in New York. In Poland, SAR – the Association of Marketing Communication – has been responsible for running it since 1999.
