Created in collaboration between Idea Bank's marketing department and Hand Made advertising agency, the Idea Hub Express concept was the winner of the EFMA-Accenture Distribution and Marketing Innovation Awards 2017.
Idea Hub Express won in the 'Phygital Distribution' category, winning the gold statuette for its cutting-edge service distribution model. The project by Idea Bank and Hand Made agency is a modern, world's first bank branch and coworking space located in a train carriage. The carriage was integrated into PKP trains running on routes frequently chosen by Polish entrepreneurs.
The DMI Awards is a prestigious competition that rewards the most innovative financial services in the world. The main organizer of the competition is the EFMA (European Financial Management Association).
